The main concept: In music festivals a lot of young people have to use their mobiles in a way that they plug the other ear with their finger. Otherwise they could not hear anything in the loud music and noise. That is why Nokia was giving away earplugs, but not pairs, only one piece to each person on Budapest's Sziget Festival.

The promotion was welcomed by all the party people who took away all the ear plugs in a few hours during the promotion. Later the earplugs became famous souvenirs of the festival.