Cannes Lions
JWT BRAZIL, Sao Paulo / NOKIA / 2010
Overview
Entries
Credits
Execution
The magazine was delivered to subscribers wrapped in plastic. When the reader opened the wrapping, he/she would see the Nokia ad with the following text: “Millions of songs have just fallen in your lap. And for free.”
Outcome
- Best week in terms of sales at the Nokia store in 2009. There were 500 consumers in the store on a single day.- We had 60,000 visitors at the product’s website and online sales set a new record
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