As you can't buy VIP tickets for an event like the EMAs, we thought the die-hards had to earn them. How? 400km walking was the only route that took our Walkmen and Walkgirls to their stars. We started the greatest pilgrimage to the music mecca of Europe: The MTV EMAs! Six weeks before the great kick-off, we called for application via TVCs and in-store. Online via videos and offline in live castings, the true blues had to prove why they're deserved. Finally a public voting selected the top 100 out of 20 countries and out of nearly 5,000 applicants.