Make the Non-Stop Gig, a user-controlled online concert, as appealing as any live event.

18 unique genres and styles were created for the 18 bands to show the diversity of the online experience.

Each of the 18 posters was created in collaboration with the bands, ensuring that their unique personality came across in the design.

Registrations during the two-week pre-promotion period exceeded our target three times over before the gig had even happened.During the 12-hour gig 46% of our target market watched the gig, four times higher than the anticipated result.