The creative idea evolved around Wendy, a vibrant, quirky and dynamic young woman. She was the key character in an online game on the especially created ‘Wendy’s World’ website.Wendy challenged users to help her out. In specific situations that the target audience would relate to, they could see Wendy shop, travel, work and go out on a date. Users had to ask her questions and search for clues in order to find out what Wendy’s plans for the day were. Wendy would personally reply to each question with a video clip. By using web’n’walk she’d help them move forward in the game, whilst providing handy tips about mobile products and services.

Extra motivation was a daily incentive: to win a highly attractive mobile phone, jointly sponsored by Nokia. Technically and creatively, the online game was integrated and linked to Hyves (the leading Dutch social networking site) and YouTube.

In 90 days, and €200,000 budget: -300.000 unique visitors-19.7 clips watched per visitor-74.000 completed games-42.000 requests for follow-up offerSales increased 15% during the campaign (compared to the previous 3 months). While a niche phenomenon in 2007, web’n’walk has now reached critical mass.