Only U.S. Cellular offers free incoming calls, texts and pictures - something most college students had no idea about. In addition to our traditional advertising, we created a fully interactive comedy show to help raise awareness. Students could text or call actors in real time and see fully improvised scenes created right before their eyes. The tour went to nearly a dozen campuses and got the message out to thousands of students.

We did a tour of eleven schools and every show had a full attendance, reaching thousands of prospective customers in the 18-22 year-olds demographic. We saw a rise in brand recognition and web traffic increased during the time of the tour.