Swiss Mobiliar may be Switzerland’s oldest insurance company, but it has a range of products and services for young people (aged 18 to 26), including in the areas of living and moving. Unfortunately, the target group is unaware of this – and that is what we want to change. We are looking for an idea to bring Swiss Mobiliar into the relevant set of young people.

We developed a special type of moving box: moving box furniture, the first moving boxes that you can use as furniture after you move. These were the focus of an integrated campaign that was played out via numerous channels in target-group-relevant environments. The moving boxes provided the young target group with practical added value, both when moving and furnishing their first apartment.

Target audience: Young people (aged 18 to 26), who move into their first own apartment and are in need of an own insurance, for the first time in their life. Our approach was to create real added value for the target group and thereby achieve first place in spontaneous awareness.

We developed an innovative idea: moving box furniture, the first moving boxes that you can use as furniture after you move. We placed these boxes at the centre of an integrated campaign played out via numerous channels in target-group-relevant environments. The campaign ran in September and October 2019. We used paid, owned and earned media, including display ads, true view formats, social media, newsletters and collaborations with digital Swiss media.

The results:

8,115,436 impressions

579,633 social interactions

26,981 leads

Spontaneous awareness within the young target group:

first place