We couldn’t just build a site to talk about our mobility products, our site had to be a mobility product. So we built the world’s most-accessible website — a new standard for accessibility online. We coded accessibility tools from scratch, such as a tool that maximized efficiency with screen readers, bringing our site to life for users without sight. With our tools, users once slowed down by an impairment were finally able to move and experience the web like never before.

We integrated tools into our site to help those with visual, hearing and cognitive impairments — all at the touch of a button. We developed our site to be flexible with fluid controls for enlarging text as well as color and contrast for visitors with color blindness and other visual impairments. And to ensure that visitors with a hearing impairment didn't miss a thing, we optimized all of our rich media. But perhaps the most-innovative tool we created is one you can't see. For our visually impaired visitors, we structured every line of code to maximize efficiency with screen readers — bringing our site to life. Every story and image description was rewritten with simplified vocabulary for visitors with cognitive impairments, the most common being dyslexia. Then both versions were translated into six different languages — introducing our accessibility tools in 40 different markets worldwide.

People heard, saw and felt our message. 6.7 million people visited our site after we launched during the Olympic and Paralympic Winter Games. It was the first site ever with a AA rating from the National Center for Accessible Media to achieve this reach. But this is just the beginning of our impact. We’re making all of our site’s code open-source, allowing our accessibility tools to be used all over the world.