Cannes Lions
Moctezuma's Revenge Wish
J. WALTER THOMPSON MEXICO, Mexico City / BIOCODEX / 2016
Overview
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OVERVIEW
Description
The main purpose of the campaign was to reach tourists in Mexico, which are the ones that often suffer from diarrhea and need a quick relief to continue with their vacations. That is why during holiday season we placed the postcards on souvenir stores, tourist attractions and airports to let them know that if they are in trouble they could take Floratil.
Execution
The main purpose of the campaign was to reach tourists in Mexico, which are the ones that often suffer from diarrhea and need a quick relief to continue with their vacations. That is why during holiday season we placed the postcards on souvenir stores, tourist attractions and airports to let them know that if they are in trouble they could take Floratil.
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