Brief:Pony Malta aims to boost community growth and brand relevance among teens within Colombia's gaming community. The goal is to empower gamers with disabilities through tailored support and resources.

Situation:Discord discussions within Pony Malta's community reveal a demand for assistance and specialized gaming content for gamers with disabilities. Recognizing the need, Pony Malta sees an opportunity to leverage its prominent position within the gaming community to fill this gap, thereby enhancing inclusivity and support while reinforcing its brand values among its target audience.

Community Growth: Expand Pony Malta's Discord community by engaging gamers with disabilities, fostering inclusivity.

Brand Salience: Elevate Pony Malta's relevance by positioning it as a champion of inclusivity in gaming.

Empowerment: Provide resources for gamers with disabilities to excel in gaming, fostering personal growth.

Positive Perception: Showcase Pony Malta's commitment to social responsibility, cultivating brand loyalty.

Accessibility Advocacy: Heighten awareness about gaming accessibility

The Modability initiative was a collaborative effort where gamers with disabilities identified accessibility gaps in video games and shared these findings with a team of modders. Together, they developed customized free mods to specifically address these gaps, that could be downloaded for free in the brand's discord channel. Making the gaming experience more inclusive and enjoyable for everyone.

Audience Insights:

Pony Malta's gaming community comprises diverse teens and young adults passionate about gaming, demonstrating a growing interest in inclusivity and seeking engagement and support within the community. They showcase tech-savviness, valuing connection and camaraderie.

Community Approach:

Acknowledging these insights, Pony Malta collaborated with influencers on Twitch to amplify the initiative and educate the community about gaming accessibility. Beyond mod development, Twitch streams showcased mods, provided insights, and sparked discussions on inclusivity. This approach expanded reach, fostering meaningful conversations, reinforcing Pony Malta's commitment to empowerment and advocacy within the gaming community.

Modability was a collaborative endeavor born from the synergy between Pony Malta's gaming community and a dedicated team of modders. Within our community, gamers with disabilities identified accessibility gaps across numerous video games, sharing their insights with our modding team. Over the course of four months, from August 29 to December 29, our team meticulously delved into game code, crafting tailored mods to address various challenges, from hearing impairments to color blindness and mobility limitations.

This initiative thrived within our own media channels, particularly on Twitch and Discord, serving as hubs for engagement and distribution. Through these platforms, gamers could freely download over 60 mods across hundreds of titles. The conversation surrounding accessibility in gaming flourished, with over 10,500 downloads reflecting the impactful reach of our efforts. "Modability" stands as a testament to Pony Malta's commitment to inclusivity, innovation, and empowerment within the gaming community.

The Modability initiative, spearheaded by Pony Malta, capitalized on the vast gaming community in Colombia, boasting over 1 million active participants. Leveraging the support of our streamers and influencers, we successfully reached 90% of this community, igniting conversations surrounding gaming accessibility. Through dedicated Twitch streams totaling over 8 hours of content, we championed inclusivity and the urgent need for accessibility features within the gaming landscape. By actively involving gamers with disabilities and developing over 60 mods for 50 titles, we not only expanded our Discord community by 15% but also bolstered our affinity with teens by 16%. The impact was tangible, with over 20,000 mods downloaded directly from our Discord channel, underscoring the initiative's widespread adoption and resonance within the gaming community.