Outdoor was the most important medium of this campaign. An alternative design ad was placed on the back of the bus stops. A nine piece puzzle was placed on the bus stop to direct people to make alternative designs and to deliver the campaign message as “Start designing your house here!”.The people could compose their own imaginart designs and styles by using the puzzles with pleasure.

After a one month period, 30% increase was observed in in-store traffic and although there was a saturation in the furniture sector, sales reports showed that sales exceeded the objectives with an additional 25%.