Mömax is a furniture store with a rather young target group.

To reach them, we’ve chosen a media platform, they all are attracted to: Money. And one big benefit about money is, you don’t throw it away.

Besides the positive feedback and the increased attention, Mömax’s turnover within the promotion period has increased by 12 % in comparison to the turnover in the same period of the previous year.

32% of all vouchers came back. It´s estimated that every fifth customer immediately responded and went back to shop again.

And there was another positive side effect: Mömax has to pay 1.2% of every card payment to the payment provider. During the promotion, the number of cash payments increased by 3% which also helped to raise the turnover.

And of course Mömax got what they wanted: the loyalty of their customers.