• Situation

Bring is a Norwegian challenger looking to take a foothold in Sweden and Denmark. Markets with huge competition from local and global challengers are anywhere from 1 to 10 times their size. Bring also has a history of dealing with large cargo transportation, and therefore they're not perceived as a package delivery company (from now on called last mile delivery service) to regular people.

However, Bring is one of few last mile delivery companies that offers many ways to deliver and has great flexibility to adapt to each and everyone’s lifestyle and situation.

• Brief

Show that Bring is a last mile delivery company and that they are the most flexible ones, the ones that gets the package to you – no matter what.

• Objectives

Increased liking

Increased market share

Increase association with Bring being perceived as a last mile delivery company

Increased sales/pickrate in checkout

In the perfect life, in the perfect house, Hugo and Sarah live – the perfect couple. In a provocatively loving climax, everything is turned upside down in a second, drastically plummeting into hell when Hugo reveals that a package of clay is on its way, as he plans to resume his sculpting hobby. Sarah frantically struggles to prevent the package from entering the home, but Brings' flexible delivery solutions put her to the test.

It’s still early days in the campaign, but for an unknown challenger, we think that when 10x more people choose Bring over the default choice in checkout, after only two weeks into the campaign, it is pretty awesome. We are tiny compared to the global giants. So, seeing an increase of 20% in Swedish B2C package volume within the first week the campaign aired is a new high. Denmark is seeing similar results with a 24% increase in home-delivery packages and an increase of 6.2% in total package volume. Bring have never seen an uptick like this following a campaign. We are seeing the ad being picked up by several industry outlets giving great pride within the organisation. Judging by the early results, and uptick in B2C deliveries in both markets, we can infer that the campaign has helped re-position Bring as a B2C last-mile company.