• Situation

Bring is a Norwegian challenger looking to take a foothold in Sweden and Denmark. Markets with huge competition from local and global challengers anywhere from 1 to 10 times their size. Bring also has a history of dealing with large cargo transportation, and therefore not being perceived as a package delivery company (from now on called last mile delivery service) to regular people. However, Bring is one of few full service delivery companies that offers many ways to deliver and has great flexibility to adapt to each and everyone's lifestyle and situation.

• Brief

Show that Bring is a last mile delivery company and that they are the flexible ones, the ones that gets the package in your hand – no matter what.

• Objectives

Increased liking

Increased market share

Increase association with Bring being perceived as a last mile delivery company

When thinking about horror, our minds immediately go in one direction, which is probably why all horror films resemble each other. The director's main task and focus were to challenge and explore what happens if we resist clichés. What happens if we introduce the most charming couple, light the set as kindly and beautifully as we can? If the package, symbolizing evil itself, is as small and cute as possible? If the music is hopeful and the real nightmare at the end transitions into a never-ending romcom medley. This was the big task, to go against our initial thoughts and thus surprise the viewer with something new.

It’s still early days in the campaign, but for an unknown challenger brand, we think that when 10 x more people choose Bring over the default choice in checkout, after only two weeks into the campaign, it is pretty awesome.

Bring is a Norwegian challenger logistics company trying to get a foothold in Sweden and Denmark. We are tiny compared to the global giants like DHL and FedEx. So, seeing an increase of 10,9% in B2C package volume within the first week the campaign aired is a new high. Denmark is seeing similar results with a 24% increase in home-delivery packages and an increase of 6.2% in total package volume.

Bring have never seen an uptick like this following a campaign, helping re-position Bring as a B2C last-mile company. In addition, we are seeing the ad being picked up by several industry outlets giving great pride within the organization.