On Mother´s Day everyone wants the best for them, but they don´t get what they really want. To help them, we raised the prices of those products mom´s don´t want to receive so that no one buys them. In this way we make sure that the gifts bought for mother´s day are what they want.

• Implementation: We raised the prices of the bad gifts so that no one buys them.

• Timeline: 3 weeks before Mother's Day, we released a digital video that showed the products that Mom´s don´t want to receive with very high prices.

• Placement: Youtube, Social Media, Ecommerce, Online Catalog, Outdoor, Print and every Oechsle store of the country.

• Scale: Nationwide campaign.

• Reach: Nationwide.

• Engagement: 98% of positive feedback.

• Sales: Increased by 10%.

• Achievement against business targets: “Mom doesn´t want it” was the most talked about Mother´s Day campaign.