We used fashion as a protest means for women to daily use against a regular problem. We collected testimonies from female victims of street harassment and convert them into a fashion show, where each garment had a phrase against harassment. The collection was placed for sale in every store days before the most important rally for women’s rights.

On November 22, 2017, the collection arrived to every Oechsle store nationwide, and it sold out on the same day. All the money collected was donated to Flora Tristán, an NGO in charge of fighting for women’s rights in the Peruvian society. The campaign generated a three-fold positive impact than any other campaign held by the brand. The campaign message reached the most important media in the country, creating an important impact on society and attaining the Congress of the Republic to debate on and pass a bill against sexual harassment.

On November 22, 2017, the collection arrived to every Oechsle store nationwide, and it sold out on the same day. All the money collected was donated to Flora Tristán, an NGO in charge of fighting for women’s rights in the Peruvian society. The campaign generated a three-fold positive impact than any other campaign held by the brand. The campaign message reached the most important media in the country, creating an important impact on society and attaining the Congress of the Republic to debate on and pass a bill against sexual harassment.