Cannes Lions
FORSMAN & BODENFORS, Gothenburg / VOLVO / 2018
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Description
In the launch film for the New Volvo XC60 – one of the safest cars ever made
– we celebrate everything that can happen in life, when accidents don’t. We
get to follow a young girl on her way to the first day of a new school, while
simultaneously hearing her talk to her mom about her dreams and hopes for
the future. Throughout the story we also follow a woman driving an XC60 on
her way to work. Everything is leading up to a critical moment towards the end
of the film. An accident is about to happen, but Volvo’s City Safety system
recognizes the little girl and brakes the car automatically. And out of all the
future moments the young girl talks about in the film, this might just be the
most important one. Because sometimes the moments that never happen,
matter the most.
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