In the launch film for the New Volvo XC60 – one of the safest cars ever made

– we celebrate everything that can happen in life, when accidents don’t. We

get to follow a young girl on her way to the first day of a new school, while

simultaneously hearing her talk to her mom about her dreams and hopes for

the future. Throughout the story we also follow a woman driving an XC60 on

her way to work. Everything is leading up to a critical moment towards the end

of the film. An accident is about to happen, but Volvo’s City Safety system

recognizes the little girl and brakes the car automatically. And out of all the

future moments the young girl talks about in the film, this might just be the

most important one. Because sometimes the moments that never happen,

matter the most.