Cannes Lions

MONEY-BACK GUARANTEE

OGILVYONE NEW YORK, New York / DHL / 2006

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This :50 Flash video, which greets you when you visit DHL’s home page, was created to engage potential customers and dramatise (in a funny way, apropos the brand work) the shipping company’s money-back guarantee on 10:30 a.m. deliveries. It drives the target to a separate page which enables them to open a DHL account.

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