Cannes Lions

MONEY TALK

LDC, Sao Paulo / ROC NATION / 2016

Case Film
Supporting Images

Overview

Entries

Credits

Overview

Description

An app that only plays the song ‘Money Talk’ when a dollar bill is pointed to the camera. If you stop pointing to the dollar, the music stops.

Execution

Available on App Store and Google Play worldwide, the app recognizes any dollar bill pointed to the camera. The website moneytalkapp.com is online for people to download it on smartphones and tablets. The app has also a button that redirects who wants to sign up to Tidal.

Outcome

We put the song in every dollar bill around the world.

Similar Campaigns

10 items

The Book of HOV

GENERAL IDEA., New york

The Book of HOV

2024, ROC NATION

(opens in a new tab)