Cannes Lions
LDC, Sao Paulo / ROC NATION / 2016
Overview
Entries
Credits
Description
An app that only plays the song ‘Money Talk’ when a dollar bill is pointed to the camera. If you stop pointing to the dollar, the music stops.
Execution
Available on App Store and Google Play worldwide, the app recognizes any dollar bill pointed to the camera. The website moneytalkapp.com is online for people to download it on smartphones and tablets. The app has also a button that redirects who wants to sign up to Tidal.
Outcome
We put the song in every dollar bill around the world.
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