Cannes Lions
MEDIAVEST, Moscow / WESTERN UNION / 2008
Overview
Entries
Credits
Execution
WU ensured money transfers to loved people abroad who are in trouble and helped them come back to home, to their families! With each money transfer we send more than money – help, hope, love…
Outcome
Client feedback: “It worked perfectly well” due to excellent TA response:39% TV commercial ad recognition among senders in Russia – for the ad placed in Wait for Me+16% in 2006-2007 TV advertising awareness in Russia (senders)
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