Cannes Lions

MONEY TRANSFER WALLET

Y&R THAILAND, Bangkok / BANK OF AYUDHAYA / 2013

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Overview

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OVERVIEW

Execution

As you flip over one flap of the wallet to the other flap, a note of one currency inside the wallet will then quickly turn into another note of another currency. This dramatizes and connotes an analogy of how fast your money can be transferred from one country to another.

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