Cannes Lions
Y&R THAILAND, Bangkok / BANK OF AYUDHAYA / 2013
Overview
Entries
Credits
Execution
As you flip over one flap of the wallet to the other flap, a note of one currency inside the wallet will then quickly turn into another note of another currency. This dramatizes and connotes an analogy of how fast your money can be transferred from one country to another.
Similar Campaigns
9 items