The O2 Advantage-Combo promotion built rapid awareness of a money-saving offer by creating a real-world money tree and then used online/social media to popularise consumer reaction to it. A QR Code on a flyer that accompanied each banknote on the money tree and a link in the viral video led to a website that activated people to take advantage of the offer by changing their mobile contract with one simple click.

The O2 Advantage-Combo promotion built rapid awareness of a money-saving offer by creating a real-world money tree and then used online/social media to amplify consumer reaction to it. A QR Code on a flyer that accompanied each banknote on the money tree and a link in the viral video led to a website that activated people to take advantage of the offer by changing their mobile contract with one simple click.

During the five weeks the campaign ran over October and November 2014, the stunt went viral on YouTube with over 4.2-million views. It achieved a True View Rate of 25% which helped achieve a great Cost per View rate of just 0,6c.

The website had an impressive Click Through Rate of 12,8 that enabled O2 to increase sales by 32% over the pre-campaign period.