A combintation of street posters; viral MPEGS; blog and forum referrals; email; mobile video pushes and word of mouth elevated the success of each community.

The communities are phase one of a 15 month campaign which encompasses viral, online ads, WOM, press, posters and ambient.During their heightened media periods each microsite was receiving around 5,000 impressions a day. The January activity shows a direct correlation between page impressions on the microsites and ferrit.co.nz