In this ad Swedish coffee brand Gevalia launches its new exotic roast Monsoon Storm.

In the ad we see a ball chasing dog run into the raw power of a monsoon storm (the very metrologic phenomena that gives the coffee its special flavor) and the intense rendez-vous with an Indian elephant.

The ad dramatizes the power, character and exotic flavour of the coffee and with a metaphor like this it’s all about execution.

Monsoon Storm is one of five products in Gevalias range of exotic dark roasts, others originating from the plains of Africa and the Caribbean islands.