Cannes Lions

MONSTER HUNTER:WORLD "Yamada's extreme mimicking of Monster Hunter World"

DENTSU INC., Tokyo / SONY / 2018

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Launch ad for new Japan’s most popular game series “Monster Hunter” .

We depict the fanatic fan of Monster Hunter, mimicking the monsters appearing in the game, even in places where there is no game.

This game requires high techniques to defeat the monsters, and the player studies the behavior patterns of the monster. When players discuss about the strategy, players often imitate the movement of monsters to talk about the timing of attacks. To the target viewers, they can relate themselves and feel the sympathy towards this advertisement.

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2019, HARMAN INTERNATIONAL

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