India is the land of Kamasutra and home to over a billion people. It’s ironic that sex is an awkward subject in this country which will soon be the most populated nation in the world. People are embarrassed and shy to talk about sex and this extends to purchase and use of condoms as well.

Moods wanted to engage with it’s audience and remind them that sex is fun, playful and natural. The intent was to start a dialogue without making the people uncomfortable.