It is very common to use toilet protectors when using a public restroom. The execution of the ad was the same piece usually used, with a special cut. It had the hole with a heart format (using the famous icon of 'I (heart logo) you.'

This action had a low CPT (cost per thousand) consumer reached. Also, it had an efficient result because it had almost no dispersion and exploited an unusual situation. It found a way to communicate to the final consumer, with no embarrassment and within the budget restrictions.