Challenge:Replace Moosehead’s 2001 vintage site with an involving, evolving, dynamic new web presence.Strategy:- Create an online experience building off the new Moosehead Lager positioning:'Each and Everyone is Special';- Deepen consumer involvement with moosehead online;- Invite interaction with consumers in new and innovative ways;Creative:If you’re old enough to drink, enter our stylized virtual brewery for the ride of your life. Become a 'Moosehead'. Choose your unique destiny. Celebrate our storied past. Get a taste for sister brands. Catch brewery news. Send an original toast to a buddy. Each and every click is special.