Cannes Lions

Mountain Dew, Soul

JAMM, Los Angeles / PEPSICO / 2024

Film
Demo Film
Supporting Content

Overview

Entries

Credits

Overview

Background

The creative agency was tasked with portraying these alter personalties using our 3D abilities and final compositing. We had to carefully insert the human aspect into the creature characters they have become and still show personality that was unleashed in a 3D Mountain dew inspired human body take over.

Execution

The creative agency was tasked with portraying these alter personalties using our 3D abilities and final compositing. We had to carefully insert the human aspect into the creature characters they have become and still show personality that was unleashed in a 3D Mountain dew inspired human body take over. There were actual prosthetic masks that they created and we had to scan, texture and track onto the heads to match and add the facial emotional acting responses that the prosthetic mask could offer.

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