Cannes Lions
JAMM, Los Angeles / PEPSICO / 2024
Overview
Entries
Credits
Background
The creative agency was tasked with portraying these alter personalties using our 3D abilities and final compositing. We had to carefully insert the human aspect into the creature characters they have become and still show personality that was unleashed in a 3D Mountain dew inspired human body take over.
Execution
The creative agency was tasked with portraying these alter personalties using our 3D abilities and final compositing. We had to carefully insert the human aspect into the creature characters they have become and still show personality that was unleashed in a 3D Mountain dew inspired human body take over. There were actual prosthetic masks that they created and we had to scan, texture and track onto the heads to match and add the facial emotional acting responses that the prosthetic mask could offer.
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