Teaming up with Riot Games, Axis created the latest music video for the single ‘More’ from virtual girl group sensations, K/DA. With influence from real K-pop and modern-day pop music videos, ‘More’ conveys the evolution of K/DA through stylized animation, dynamic lighting and impactful shots.

Teaming up with Riot Games, Axis created the music video for the single ‘More’ from virtual girl group sensations, K/DA. The long-awaited release took YouTube by storm, with over 200K viewers tuning in for the live premiere on the official League of Legends' channel and over 81M views to date.

Steering the creative vision for the project, the Axis team developed the initial concept, environment design and overall premise for the video. Taking influence from real K-pop and global pop music videos, Axis ensured that the project would be instantly recognisable as "K/DA" in style and aesthetic, adding a flair of fantasy in keeping with the League of Legends universe.

Special care was taken in the design of the girls to stay loyal to their unique identity and aesthetics and convey the evolution of K/DA through stylized animation.

Hair was a tricky aspect of the video as all the character’s had very long hair so it was a problem with the simulation for the dance moves. We had to build custom setups to achieve the stylized look while still keeping some elements of realism. There was a lot of back and forth between the groom artist, CFX, animation, rigging and the art director to make sure it looked good, it worked in animation, the rigging matched the concept etc.

Axis’ storyboard artists identified opportunities for punchy transitions between environments and energetic dance sequences, creating natural rhythm and story beats. Lighting and set design were also integral in individualising each K/DA character, creating atmosphere and emphasising their personality.