Cannes Lions

MORE ATTENTION, MORE ENJOYMENT

McCANN ERICKSON, Amsterdam / STEGEMAN / 2015

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Description

This film tells the story of Lily, a volunteer with a heart of gold. She volunteers as a school crossing patrol and she organizes traffic safety lessons for elderly people. Without asking anything in return. In the commercial we follow Lily on her daily routine, but what she doesn't know is that we organized a huge surprise for her. With a brass band, circus artists and a parade of all the people she gives special attention to. We sweep her of her feet by picking her up in a horse and carriage to meet with her big hero Thijs Römer, a Dutch actor who stars in her favorite police series. And she gets to play a guest role in the show too. Then we bring her back to the people who believe she deserves all this attention. Stegeman organized a delicious lunch for her friends and family in a beautiful park. All to thank her for the extra attention she gives to the people around her every day. Stegeman believes life deserves more attention. Because more attention is more enjoyment.

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