Produced by three-time Academy Award winning cinematographer and co-directed by the CEO of the company the piece incorporates director's interpretation of “kind,” rather than just “nice.” As an example, the co-director showcases volunteers of NO MORE DEATHS, an advocacy group that seeks to end the deaths of migrants, who leave jugs of water across the US-Mexico border and discuss their heartfelt motivations. This humanitarian group’s intention is to prevent the suffering and death of migrants who choose to cross the treacherous desert border.