The film consists of well-known images across politics, business, entertainment and media in which female leaders are outnumbered by male counterparts.

We illustrated a lack of women by photoshopping men out of the pictures, literally showing just how few women are at the top in those industries.

The film ends with the #MOREWOMEN message.

Featured women include:

• Emma Watson at the UN

• Lena Dunham amongst a hoard of male producers

• Angelina Jolie and other Hollywood directors

• Queen Elizabeth II amongst Heads of State

• Monica Galetti and her fellow MasterChef contestants

• Angela Merkel and G8 global leaders

Using the hashtag #MOREWOMEN as our headline, we created a short, visually-striking and highly-shareable film featuring well known people in politics, business, entertainment and media, showing where female leaders are outnumbered by men.

In each situation men where photoshopped out of pictures of groups, revealing just how few women are at the top in those industries.

Examples of women standing lonely included:

¥ Emma Watson at the UN

¥ Lena Dunham amongst a hoard of male producers

¥ Angelina Jolie amongst Hollywood directors

¥ Queen Elizabeth II amongst Heads of State

¥ Monica Galetti and her fellow MasterChef contestants

¥ Angela Merkel and G8 global leaders

THE CAMPAIGN WAS ELLE's MOST SUCCESSFUL CAMPAIGN EVER.

The film received 1 million views within 7 days of airing.

Our brand new hashtag #MOREWOMEN was used over 8 million times within a week of launch and the film made headlines for ELLE UK all over the world, from NBC to the Telegraph to the Huffington Post, becoming ELLE’s most effective campaign in terms of reach.

We gave politicians, presenters, activists, models and brands a tool to start more conversations. Even the England football team got involved!

We united men and women globally behind the message #MOREWOMEN.

And caused fierce debate worldwide.

“It’s the biggest social media campaign we have ever done. It’s the most watched video we have ever put on YouTube. This conversation needs to just get bigger and needs to be at the forefront of people’s minds” Lorraine Candy, ELLE UK, Editor in Chief.