Demonstrate the ability of intense Clorets Eliminator to target and eliminate foodstuffs that create foul-smelling breath.

We thought the idea of target posters at the end of long supermarket aisles would be an unusual and interesting way of communicating our product's benefit. So we hung these posters in the aisles right next to bad-breath offenders. The concentric circles naturally found in the foodstuffs we chose created the perfect link to the traditional target.

Store owners provided feedback that the posters were clearly being noticed and discussed by shoppers, and even some photographs were taken. Client was so delighted with the impact of the campaign and the increase in sales in those specific stores, that the posters were kept up for two months longer than initially planned.