This kind of revolutionary innovation in mortgages also needs revolutionary communication. An appeal to “throw away bills!” is really surprising in the banking sector and very attractive for clients, who hated the obligation to submit invoices as a record for all the construction. The samples of invoices were destroyed (shredded) and put into plastic bags as useless trash. These bags were distributed on the places where people might think about house/flat related finanical needs.

As a solution for a new mortgage offer brought very good response from the desired target audience Non-traditional form of presenting the main benefit of the product resulted in a significant increase in mortgage volumes.