Cannes Lions

MORTGAGES

BRANDBASE, Amsterdam / NATIONALE NEDERLANDEN / 2007

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Login http://www.jouwdroomstart.nlUsername: droomstartPassword: nn2007Action Hero meets mortgage consultant in this viral. A personalized message has been included three times. After entering your name and phone number the film will start, and you will then receive a call on your mobile phone from the film’s protagonist. This will lead to the visitor himself playing a part in the film. The product proposal is therefore communicated to the consumer in an insistent way. The strength of the website is partly due to the effect of surprise, which causes a strong viral effect.ResultsViral effect> 85%Visitors240,000Calls 200,000

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