Nationale-Nederlanden wants to show that they’re an insurance company that does everything to ensure people can get on with their life. Under any circumstance. This film shows how young gymnasts can perform their perfect exercise effortlessly while storm damage repair is in full swing.

On Friday the 13th, insurance company Nationale-Nederlanden wanted to encourage people to tweet their bad luck that day. If you did, Nationale-Nederlanden would solve your problems that same day. So whatever happens (which is the tagline of Nationale-Nederlanden), Friday the 13th ends up being a good day after all.

A special cinema ad was derived from Nationale-Nederlanden’s regular TV commercial. We made it look like a few guys got into an argument about spilled drinks right in front of you (just your bad luck), while in reality this was all posted into the cinema commercial.

6,880 Tweets and 47,000 Twitter clicks after the first viewing.