MorumbiShopping is a mall that has always influenced the fashion scenario in São Paulo and the life of its customers. This year MorumbiShopping is celebrating its 30th anniversary and wanted to share it with its public.

To celebrate its 30th anniversary a campaign was developed inspired on icons from the past 3 decades. Toys, electronics and other objects were mixed with graphic elements creating the clothes of our posters` models with fashion attitude.

This campaign increased the mall visitors by 32% this period. And also the claim for these nostalgic icons was so successful MorumbiShopping is promoting an exhibition around it.