Cannes Lions
HAKUHODO, Tokyo / MORI BUILDING / 2013
Awards:
Overview
Entries
Credits
Description
In celebration of the tenth anniversary of Roppongi Hills, a renowned landmark of Tokyo created by an urban developer, Mori Building, we created an “interactive city" using 3D projection mapping on a 1:1000 scale model of Tokyo. Participants could play music in sync with visual motifs such as “Future,” “Rock,” and “Traditional Tokyo” that would be projected onto the city, by pressing the keys on the computer keyboard. Participants were offered the experience of actually getting their hands on creating the city as numerous symphony scores submitted by the participants were put together to create the Tokyo City Symphony.
Execution
Movie Making &3D projection mapping:
・adobe after effects
・illustrator
・photoshop
・cinema4d
・3ds max
・MadMapper
Resolume
Outcome
- created sensational buzz around the world.
- gained publicity on hundreds of media including TV,magazines, and digital around the world.
- was selected as the feature content in the presentation to the IOC to host the Olympic Games in Tokyo.
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