Cannes Lions
SAATCHI & SAATCHI HEALTHCARE, Barcelona / SANOFI AVENTIS / 2014
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Cusitrin Forte is the new insect repellent lotion by Sanofi which has strong efficacy even against the tiger mosquito. The campaign is based on the idea that when you turn mosquitoes into something ridiculous and inoffensive, there’s no need to be scared of them. The animation work consisted in the transition of mosquitoes from their evil and dangerous side to a harmless and even ridiculous view as a way to convey the efficacy of our product.
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