The original launch of Mother energy drink was a spectacular failure – due to the taste which was almost universally despised by consumers.

Our initial relaunch commercial was then deemed a little over the top for audiences before 9:30pm, so we decided to recreate it using “highly expendable stick figures”. The ad mirrors the initial relaunch with a stick figure Mother spokesperson leading a team of paramilitary stick figures on a raid of the lab where the original Mother was formulated. They then deal out some punishment. (No actual stick figures were harmed in this version of the commercial.)