Cannes Lions
MOTHER, London / MOTHER / 2007
Awards:
Overview
Entries
Credits
Execution
The ‘Ronaldo Diving Winker’ toy and viral film were conceived to highlight the reason/convenient scapegoat for our all-too-predictable departure – Cristiano Ronaldo and his diving ways. A perfect target, not only did he callously knock England out, he also returned to dive in the Premiership under police guard within a couple of weeks. The unique, one-off model was created and the ‘commercial’ completed within days of the incident happening.
Outcome
The unique, one-off model 'Diving Winker' Ronaldo toy was created and the ‘commercial’ completed within days of the incident happening and, as he touched down at Manchester Airport, was seen by over 300,000 people on YouTube.com and beyond
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