Cannes Lions

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MOTHER, London / MOTHER / 2013

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Overview

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Credits

OVERVIEW

Execution

As an agency Mother have a history for doing creative projects linked to cultural and sporting events, we’re also deeply linked to the East End, having spent most of the agency’s life in the area.

So we wanted to created a project that not only demonstrated how creative Mother could be, but our East End roots, and to give a little something back, both to the tourists and to the area, by creating a unique record of the people who came to the East End at this unique time in its history.

Outcome

In just ten days, we took over 200 portraits of people who hailed from over 20 different countries.

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