The spot starts with a young boy walking into a kitchen, there we see his mother’s back in bed clothes next to the sink. He is walking towards her as he is thinking out loud how much he cares for this person, he feels in debt for always recieving a hand or the right advice when needed, so he starts thinking that this mother’s day he wants to make this person happy. Now the boy reaches with his hand the back of her shoulder and what we thought to be a his mother turns around to reveal it’s the boy’s father in a worn dressing gown making himself up a sandwich.

Now they are face to face the boy offers to buy the mother’s day present so that his father can spend his own money on whatever he wants. Now he works he can, plus the smartphones are 50% off.

Now the father feels deeply moved, he takes his son’s hand to his chest to show him his heart is jumping out. He lift and spin hug him as we can read on a super: “In this mother’s day make your dad happy”. “All smartphones 50% off”.