Cannes Lions
john st., Toronto / KOBO INC. / 2014
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Most readers will agree that they got the love of reading from their mom. So we created a video for Kobo eReaders featuring real moms and their children, suggesting that perhaps this mother’s day it was time to give it back. Whether it's in English, Mandarin, Hindi or Russian, mom's all across the world have at some point or the other read a story to their child. And while the languages may be different, they all convey the same emotion. The translation was deliberately left out, as the universality of the love of reading being passed down and transcending language barriers is part of the idea.
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