Our objective and challenge was to deliver Performer Pro key benefit — constantly high suction power even with a full dust bag, in an entertaining and unexpected way.

Sound design wise, our objective was to avoid any doubts about the realness of what's happening on screen.

Considering this, we recorded all sound on set, using multiple lo-fi recorders, and delicately reassembled it afterwards.

While the number of Youtube views and buzz around project is still growing it's too early to speak about concrete results.