Cannes Lions
FCB ARGENTINA, Buenos Aires / TELECOM PERSONAL / 2006
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Description
Three little brothers are watching an old video of their mother’s birthday, she’s about 20 years old at that time.Before blowing the candles, her husband, also very young, tells her to make 3 wishes.In a close-up of the television we see that the woman, with a very tender smile, looks at the camera. We can read this as a look at the 3 kids. The brothers are speechless with amazement. Her 3 wishes came true.
Then we read: “Happy Mother's Day mum”.Cut to Personal logo.
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