Personal Fest is a music festival but, unlike other similar festivals, it provides the public with experiences that go beyond the bands. In each edition of the festival, people look for something even more surprising than the previous year. We wanted to show that even a place as neglected and unglamorous as a porta-a-potty could become a space in which to enjoy a unique, different and personal musical experience.

In the venue where the event took place, we made a neglected place like a porta-

a-potty into a channel in which the brand could express its philosophy and establish

a dialogue with its customers. This was how the “Rhythmic Bathrooms” came into

being, a musical experience that yielded countless melodies in synch with people’s

natural rhythm.

For the first time in the history of concerts, a concept was developed for

the neglected space of the porta-a-potty. The idea was extremely effective and

appreciated by the public; it provided a new vision of a staple at mass events and it

will be used in future editions of Personal Fest.