Cannes Lions
SESO MEDIA GROUP, Vienna / RED BULL / 2007
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The seventh Red Bull X-Fighters season promises to deliver the kind of class sporting acts and incomparable atmosphere that we've come to expect from the world's most atmospheric FMX series since 2001. Due to up-to-date content, live webcast coverage, an action-packed design approach and continous website updates a representative depiction of the event has been established. In line with the redesign, a target-group-specific content and design preparation took place by the usage of graphic elements not only freestyle motocross fans benefit from.
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