SMK car insurance is known for its speedy response. And for car insurance users, the only moment when people either love or hate their insurance company is the moment they have an accident and find out whether their insurance agent comes faster or slower than the other party’s.Our challenge was to prove the "faster" message while creating a brand relationship.We created the 'FASTERENTAINMENT' team that accompanied the SMK agent to the accident site to entertain the party (and bystanders) with a hilarious Chinese or Thai opera about waiting – thus showing that SMK is so much faster than its competitors that it can stage an opera in the spare time.In 3 weeks, the campaign hit more than 1,000 drivers and 20,000 pedestrians. News coverage reached over 10 million people across the nation. Most importantly, we got a 25% spike in traffic at SMK call centre.

We created the 'FASTERENTAINMENT' team, with costumes and songs at the ready. They sang like opera singers to people who had just crashed, telling them not to waste their time and call SMK’s call centre.

In 3 weeks, the campaign hit more than 1,000 drivers and 20,000 bystanders. News coverage reached over 10 million people across the nation. Traffic reports spoke about the operas. Most importantly, we got a 25% spike in traffic at SMK call centre. And it wasn’t normal accident calls, but people asking for our insurance.